Stocks + Marketing + Trader Joe's

How do they relate?

Hey guys. We are back.

This week we have 1 new subscriber.

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Let’s get into it. What gives someone a competitive advantage in their market?

Trader Joe’s sums it up 1 hundo percent.

Trader Joe’s competitive adv:

• Lower prices

• The scope of products

• Limited number of products

• Distinctive Shopping

• Traders Joes changes product mix

What is the reason Trader Joe’s is successful?

Trader Joe’s has control of their product supply and they can change products or have them lose stock in a store without their customers caring. Who their suppliers are is private information. Products go out of stock randomly. These systems raise the value of the products in the customer’s eyes and by association the value of Trader Joes.

Speaking of risking the information of “private suppliers” to the public…

Let’s speak about risk management and how it relates to marketing.

With stocks risk management depends on someone’s:

• Position and trade size,

• Opportunity Cost - they can’t enter other trades.

• Their ability to protect their money.

• Their rules for jumping into a trade.

With marketing risk management depends on:

• How different/new is the ad.

• How does the ideal customer perceive this ad and act on it?

• What’s the data behind both their perception and their actions?

• Is the perception credible enough to risk money on?

• Does the “action taken” after seeing the ad lead to a purchase?

• Does the customer date support the chance of a good return on the ad?

Time to hop into the markets fam.

Short read.

Enjoy the rest of your day!